Tech-enabled, omnichannel hair care
Madison Reed sells its safe, luxury hair care products through an innovative omnichannel strategy that combines direct to consumer home online sales, wholesale sales through Ulta, and brick and mortar Color Bars. The company uses machine learning and augmented reality to help customers choose the right the right colors and integrated CRM systems to assure a unified experience however customers choose to interact with the company.
For more information, visit the Madison Reed site.